Archive for February, 2010
Nationwide exposure.
Posted by Nick Mallory on February 25, 2010 | no comments
The overriding vision at Edgevolution is singular in focus – make being a loan officer cool again. We hope to accomplish this by helping other loan officers develop their voice, create and support their brand, and most importantly evolve the content running through the industry.
This vision caught a giant boost a few days ago with some nationwide exposure thanks to the folks at Mortgage Success Source (MSS) and Mortgage Market Guide (MMG).
Dustin and I developed a video via edgevolution for MMG; a 7min narration entitled “How Interest Rates Move.” The video covers the intra-day movements of mortgage rates – how and why they happen – and some recent efforts by the Federal Reserve to hold interest rates artificially low.
The video was a hit with MSS and MMG, and they recorded a 15min interview with Dustin and I where we discussed our approach, the idea for the video, and why we decided to release it to the MMG membership (if you’d like to listen to the interview, shoot us a note). The video and interview was then released across their nationwide network of member loan officers, and the resulting traffic to (and interest in) Edgevolution (and sister site The Lending Journal) has been phenomenal.
So take a look and let us know what you think. Also, feel free to check out Mortgage Market Guide, and some other videos on our edgevolution YouTube channel.
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Nick Mallory is an active loan officer in Portland, Oregon. Have any questions or comments about this post? Visit the contact page and drop Nick a line.
